CM Cosmética Dermatológica

CM Cosmética Dermatológica is a brand specializing in dermatologically-backed skincare products, focused on the online channel. With a catalog built on clinical efficacy and consumer trust, the brand wanted to scale its digital presence and turn its ad spend into a real, measurable growth engine — both for acquiring new customers and retaining its existing base.

Strategy

We approached the project as a full brand launch. Before activating any acquisition channel, we defined CM Cosmética's positioning, tone of voice and visual narrative. From there, we built a content strategy combining in-house creative production with SEO actions to generate sustainable organic visibility. Only once the brand had solidity and coherence did we activate paid advertising, making sure every euro spent communicated something credible and distinctive.

Solution

We built CM Cosmética's digital presence in a staged, coherent way: first the content foundation and organic positioning to gain search visibility, then paid activation on Google and Meta as an acceleration lever. Every action was aimed at reinforcing brand perception as much as generating sales, treating both goals as inseparable. The result was a brand that, from launch, competed head-to-head with established sector leaders and multiplied its ad spend twelvefold.