AF Iberia

AF Iberia is the brand under which Ayassa Fombella — an Argentine architecture firm with over 40 years of history — landed in Spain in 2025. Despite its strong international track record, its entry into the local market lacked the digital presence needed to build trust and win clients in a completely new environment.

Strategy

The challenge was carrying the authority and credentials of a firm well established in Latin America into a market that didn't know it. We designed a digitalization strategy aimed at validating their value proposition for the Spanish audience, clearly differentiating their two client profiles and leveraging their international portfolio as a trust signal.

Solution

We developed a strategic one-page site that acts as a digital introduction to the Spanish market. The site precisely communicates services aimed at individuals and businesses on one side, and developers and studios on the other, backing the brand's credibility with a portfolio of reference projects for clients like Meta, BBVA and PwC. A simple, professional digital presence aligned with the commercial goals of their expansion into Spain.