Telstar

Telstar is a leading company in GMP engineering, construction and integrated process equipment for the life sciences industries, with an active presence in more than 29 countries. Its main challenge was that this globally established technical authority didn't translate into efficient digital acquisition of qualified leads, limiting its sales team's performance in key markets.

Strategy

We started from an ad account with high spend and virtually no return, with no analytical structure or real result tracking. The first step was cleaning up and rebuilding the LinkedIn Ads and Google Ads campaign ecosystem from scratch, setting up precise measurement. On this solid foundation, we designed an acquisition strategy adapted to the complexity and long sales cycle typical of the GMP engineering sector, launching campaigns segmented by market and client profile across multiple countries.

Solution

Starting from a poorly structured ad account with inefficient spend, we completely restructured Telstar's LinkedIn Ads and Google Ads campaigns across multiple international markets. Our approach aligned every campaign with the real decision-maker profile in the life sciences sector, segmenting by country, industry and professional role. As a result, we turned an ad spend with no return into a qualified acquisition engine that sustainably generates real commercial opportunities for Telstar's sales teams at a global scale.