Leaders in accessibility, leaders on Google: the digital strategy that multiplies Tecnivalles' leads
Tecnivalles
Tecnivalles is a leading manufacturer and installer of home elevators, vertical lifts and stairlifts, known for its technical strength and commitment to accessibility. Its long-standing challenge was that this excellence in engineering and installation wasn't carrying enough weight in its digital ecosystem, limiting the volume of leads and quotes its sales team could win directly in the market.
25€
return on ad spend (ROAS)
Strategy
We set up precise measurement of their digital ecosystem, ensuring every action was traceable so Google Ads campaigns could be optimized. On top of this solid analytical foundation, we drove a strategy aimed at capturing high market demand, exponentially increasing visibility for their home elevator, lift and stairlift solutions. Finally, all of this effort was channeled into a high-volume acquisition model, driving mass acquisition of individuals and professionals with a real installation need.
Solution
After completely redesigning and restructuring their web ecosystem to maximize conversion, we turned their online presence into a highly competitive channel. Our strategic focus on Google Ads projected the technical value of their solutions directly to people looking to improve accessibility in their properties. As a result, we turned their digital environment into a mass acquisition engine, driving an unprecedented volume of quote requests and cementing Tecnivalles as the undisputed reference in the elevator and home lift sector.