Milton Home

Milton Homes is a new-build real estate developer in Cantabria specializing in exclusive seafront homes: apartments, single-family houses and garages in unique locations like Suances and Somo. They came to us with a clear proposal: test a single month before committing to a long-term strategy.

Strategy

We launched Meta Ads and Google Ads campaigns in parallel, with segmentation and creative tailored to each product. The homes required a buyer profile with real investment capacity and a long decision process. The garages needed higher volume and a shorter cycle. Two different logics, one acquisition structure.

Solution

The result spoke for itself: 45 leads for homes and 67 for garages in the first month, at an average cost of €3 per conversion across both channels. A figure with no precedent in the real estate sector. The trial month ended. The relationship didn't.